There’s something up in the SpinVox Kitchen and the Mobsters want in…
There’s something up in the SpinVox Kitchen and the Mobsters want in…
And so it was, just over a week ago now, a bunch of like-minded folk from the Club of Tuttle - aka The Social Media Cafe - came together to talk about what the future holds for that thing we take for granted so much and yet defines us in such a multitude of ways, Voice.

That’s us there look ^ just before it all got very deep and intense!
- Pic Courtesy of RachelC
James Scroggs, VP of Consumer Business here at SpinVox, kicked things off with a quick psycho-metricgame for everyone (is that what you called it James?), which while not only being a lot of fun it also turned up some nice surprises about one’s self. I won’t go into the details here lest the game be ruined for you if you ever get a chance to play. Needless to say - it certainly broke the proverbial ice.
The results of aforementioned activity served as quite a nice segway into James’ introduction -
James - over to you:
“I’ve long held that people have lost their voice – call it the stuttering of the democratic process, not in having a right to vote or the mechanic to do so, but the real sense that a person’s voice can count for something, be purposeful, weighty, and heard amongst the din of Rice Crispy culture and politics.
I spent five years at MTV striving to have a 25 year old brand continue to earn its place as a platform for young people to have a voice in a formalised broadcast environment, while YouTube and the new social nooks and crannies became the new playground.
Now I find myself in the realms of a brilliant system, SpinVox, that can make the human voice matter again. How? Because SpinVox takes a voice – literally the energy in motion of particles in the air - and converts it into text data. That data can then be posted as content into the digital world.
It’s a revolution: for me, voice is the last human faculty that has not been obfuscated or complicated by the advances of science. It remains entirely naked, and therefore a pure expression of your ID, your self.
If only 30% of the language processed by our system is Dictionary-documented, then the complexities and personalities contained in the spoken language and vernacular suggest that the voice continues to be an immensely powerful tool for us all to emotional connect with each other, create and find social order.
So what is the future of voice?
What’s is its summit of its mountainous journey?”
And lo, the discussion began.
Would it be crass to say that towards the end, as the two hour session came to a close, my brain genuinely hurt. I kid you not. Some of the future-thinking being thrown around the table was simply extraordinary.
Things like -
(and this is just stream of consciousness stuff that I wrote during the session - so excuse the randomness)
Homogeneous. Tribal. Individual. Tagging conversations. Semantics. Granularity. Language switchers. Addressability. Capturing voice. Search voice. Indexing. Projection. Personas. Same message, same language, same person, different voice. Meta tags. Waves and particles. Habitual. Instant Capture. Capturing original thought. Reference points. Sociagraph => Vocal-graph. Having something to say. Having the right to say something. Naming conventions. ‘Blogging’ is alien to most, writing a diary isn’t. Speaking a blog, more alien. Speaking your diary? Potentially easier. Timelines of speech. SpinVox as a social tool. Enable = Empower.
There’s so much still spinning around upstairs - a lot of thought around voice/speech/personas etc -
While that’s stewing - why not have a read of some of the other output that has hit teh interwebz since last week…
First - starting off lightly - Francine talks about her game interpretations.
Next - getting deeper - Terence nails some of the open questions that have got him thinking
Then - Sizemore, on behalf of the Tuttle, hints that the event itself may’ve ruined his day (in a good way)
Also - and this was just lovely - Ben Robinson - who sadly couldn’t make it on the day - has put up his thoughts over at IntoMobile. Nice one Ben.
Finally, big thanks to all that attended:
Roger, Rachel, Sizemore, Terence, Ciaran, Ewan, Laura, Jay, Rob, Benjamin, Lloyd, Francine, Toby, Anne Marie and…
…if I’ve missed anyone off please shout!
The feedback has been great and I think there is definitely scope for a similar event at some point in the near future…
Watch this space.
PS - If you’ve got anything to add, (or if you’ve written up your thoughts somewhere), let me know in the comments and I’ll amend accordingly!
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Today at The Tuttle Club was ‘What is the Future of Voice?‘
But elsewhere in London the big question really was ‘Who’s it going to be, Boris or Ken?’
By the time you read this, you’ll probably already know the answer - but that didn’t stop our Speech Mobsters hijacking a London Black Cab for the day and spreading the SpinVox love around the electorate…
More on what happened at The Future of Voice after the weekend - In the meantime however, have a great Bank Holiday Weekend…
…and Enjoy!
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg | Facebook | Technorati | Google | StumbleUpon | Window Live | Tailrank | Furl | Netscape | Yahoo | BlinkListWhat is it and what does it mean? Want to join the debate? Well you can!
This Friday, why not join SpinVox for a coffee and a croissant at the Social Media Cafe, London.

The Cafe itself, or The Tuttle Club (as it is often fondly referred to as), runs from 10am ’til 1pm above The Coach & Horses on Greek St.
Not far from Tottenham Court Road, (map here).
Afterwards, (once the coffee has been finished and the croissants have been munched), SpinVox will be staying on for a couple of hours to host a discussion in and around The Future of Voice.
What are we talking about?
Well…
Great stuff, but on the other, if you follow the rabbit hole a little deeper, put some meaty thinking around it, what else does it mean?
What else does ‘voice to text’ enable?
Well - SpinVox captures spoken moments which before, without SpinVox, would’ve been lost into the ether.
Capturing your words, your *voice*, and storing them at a place of your choice, for as long you need/require is something that is still relatively new, somewhat esoteric and yet also extremely exciting.
No I’m not talking about sound waves or pretty patterns on an oscilloscope, but your actual VOICE. The words you use to articulate your thoughts are similar and yet also completely different to those of the person sitting beside you.
Your canter, your meter, your lexicon, your vocabulary, your linguistic gymnastics that you may or may not choose to engage, the way you throw your words together, all of that… They define who you are.
If you saw your voice written down, could you place it?
Could you tell yours from someone else’s? Could you spot yours at a hundred yards?
This literal voice recognition is something I’ve come to enjoy when I’ve received ambling, meandering voicemails (converted into text messages) from my friends.
And it surprises the hell out of them when often I send them the same message back…
If you lost your voice and you had to put up a ‘missing’ poster, what would it say?
What does your voice actually look like?
Suddenly it becomes ‘voice to content’. Your words become searchable. SEARCHING VOICE. That’s something quite special.
It is oft-said that ‘Only by truly enabling something, do you truly empower people to do anything’.
We’ve enabled the notion of ‘voice to content’ – now what does that empower you to do?
If you’re interested in coming along (to the SMC and/or to the discussion afterwards) please either sign up at the LondonSocialMediaClubWiki or email me directly here: james.whatley@spinvox.com
See you there!
So I had this super duper, uber-fantastic CTIA blog post that I was just about to hit ‘Publish’ on…
…when all of a sudden this video lands on my desk.
Brilliant.
SpinVox @ CTIA - c/o our friends at Heist Projects - Cheers!
Tony Carter, it’s over to you…
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’nuff said.
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg | Facebook | Technorati | Google | StumbleUpon | Window Live | Tailrank | Furl | Netscape | Yahoo | BlinkListStill recovering from the madness that was CTIA in Las Vegas, (more pics and stuff to come later today), can you imagine how happy I was to wake up this morning to an email from friend of SpinVox and all round nice chap, Neil Bird, from iGadgetlife.com:
“Dude! Gadget Show! SpinVox! AWESOMENESS!“
Well - something like that anyway…
Anywhoo, Neil (the absolute star!) not only recorded the whole thing on his Sky+ (it’s the UK version of TiVo) but also uploaded it to the web for the whole world to behold!
Cheers Neil… And of course, HUGE thanks to The Gadget Show!
I don’t know - last week Radio, this week Television… Next week: The Internet!…no, wait!
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Greetings!
We made it to Las Vegas! WOOP WOOP!
…and I can tell you something: The SpinVox Stand (once again - ahem) looks AMAZING!
I gave you an exclusive look at the top secret designs a couple of days ago and now I can bring you the REAL THING!
Enjoy!
All comments welcome ![]()
Sings:
“VIVA LAS VEGAS! VIVA LAS VEGAS!”
And I’m pretty certain that won’t be for the last time either… Hehehe.
Just a quick note to mention that SpinVox is off to the 2008 CTIA Wireless Conference this week.
The show itself runs from April 1-3 and will be hosted at the Las Vegas Convention Center which is in… er… Las Vegas!
You can find us at Booth 6603 - So if you want to come say ‘Hi’ then that’s where we’ll be.
I’m flying out tomorrow to (amongst other things) assist with the building of the stand (again).
You may remember that we caused quite a stir at the recent Mobile World Congress in Barcelona with all our many Mobsters… 2000 to be exact!
Well, we’ve shipped the whole stand to Las Vegas; SpinVox is coming to town and we’re bringing our army of Mobsters with us!
I don’t have any exclusive pictures/videos yet, (like before), but I HAVE managed to lay my hands on the final TOP SECRET design/blueprint…

Shh… Not sure I’m supposed to have this ^ but to hell with it!
It’s not like anyone’s gonna copy us is it?!
And finally…
You may or may not be aware that yours truly was interviewed for the extremely well-respected Today Programme on BBC Radio 4 regarding blogging for SpinVox…
If you missed it then you can read all about it via the two links below…
First Rory Cellan-Jones, Chief Technology Correspondent for the BBC, writes up his thoughts on “The Business of Blogging“
And second - Neil Bird, founder of technology blog ‘iGadget Life‘, gets an honourable mention for being the first blogger to report the story (and for also doing the hard work and hosting the exact clip from the show - you can listen to it here)
…Nice one Neil!
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg | Facebook | Technorati | Google | StumbleUpon | Window Live | Tailrank | Furl | Netscape | Yahoo | BlinkListWe’ve got a big metal wall next to the kitchen at SpinVox HQ and it’s covered in magnetic letters.
Call it a tangible representatio/opportunity for the guys and gals around the office to Speak Freely about anything they like and leave messages for their fellow SpinVoxers…
There’s been a few classics of late but I walked in this morning and saw this:

Which made no sense whatsoever…
…until I found this:

Courtesy of xkcd.com
Eh heh…
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