A week ago today, our friends at Porter Novelli invited yours truly along to its ‘Everything Twitter’ day to speak on behalf of SpinVox and explain how & why we use Twitter on a day to day basis.
The title we were given to work to was:
“Extending customer service and the Social Media perspective.”
- James Whatley, SpinVox
Freelance Journalist Guy Clapperton, ITV Web Editor Gary Andrews and a couple of Porter Novelli representatives (Matt Morrison and Nick Scargill), also spoke on the day, the former couple bringing their own take on using Twitter for business and the latter explaining the why, the what, the where and of course – the how… (although it must be said that both of SpinVox’s favourite Twitter tools – Ping.fm and Dabr – were scandalously overlooked) 
Anyway, the overall aim of which was to aid and assist the attendees in understanding Twitter, what it can be used for and the pitfalls to look out for when taking your first early steps, something which I personally think was achieved fantastically well by all parties involved.
Covering everything from hashtags to hash-jobs, you can read more about the day itself, (as well as download a free copy of their official guide – pictured above) via PN’s very own write up which can be found on their blog.
In the meantime however, here’s the SpinVox presentation in glorious technicolor for your delectation:
Rife with imagery, the presentation itself tells you very little. So I recommend jumping over to the Slideshare page itself where you can view the above, but this time with notes (which makes the whole thing much more easier to digest).
Hope you find it useful and hey, if you get a moment – why not leave a comment and let us know how do you use Twitter?
For business purposes or otherwise…
March 11th, 2009 at 10:51 am
Nice presentation. However it seemed to focus more on Twitter as marketing than as customer service. Whilst this is important, and the two overlap, I think you may have sold your activity there a bit short.
Having the ability for you to pick up reported issues on Twitter and then arrange contact from a customer service person is very impressive, and really sold me on Spinvox as a company. I think you could have made more of this.
Also, do you get much in the way of feedback about the service from Twitter? I know I reported a fault to you which was then fixed, but is that something that generally you get a lot of?
Cheer,
James
@labete