Earlier this month, our own Dom Tolli, senior vice president for SpinVox North America, participated on the November 2nd Mobile Monday Los Angeles panel to discuss Mobile Content with fellow panelists (and Mobile Excellence Award finalists!) from OneCast, Rubberduck Media, DIRECTV, Device Anywhere and Fox Mobile. For those not familiar with Mobile Monday, it is a monthly meeting of mobile industry minds held in major cities all around the world. Mobile Monday LA’s chapter focuses on the mobile entertainment industry, bringing together industry executives and Mobile leaders to address compelling issues surrounding market strategies, current trends and revenue generating opportunities in the Mobile Industry.
For a` virtually-there` experience read on!
Kicking off the evening event, MobiTV’s Jack Hallahan cited some interesting stats on mobile content growth – such as analyst firm InStat estimating mobile TV worldwide viewership will expand from today’s 54 million to 300 million by 2013. Jack also highlighted a PriceWaterhouseCoopers statistic that consumers will spend $630 million on mobile applications and content by 2012 – much of which has been spurred by the iPhone with the Android expected to help continue the momentum of growth. Pretty impressive numbers, eh?!
Then it was time for the real fun to begin as the panelists took over! With such a wide cross-section of companies represented each provided a unique point of view on mobile content – where it is and where it is going. Here’s a snapshot of musings….(special thanks to the Mobile Monday L.A. team!).
Fox Mobile Group noted, “….What we’re seeing now, with networks with WiFi and 4G and devices with large screen sizes, advanced processing capabilities, is that mobile is becoming a very good alternative for consumption. It’s the beginning of Internet and mobile merging.”
While relatively new to the mobile space, DIRECTV underscored this trend by noting the success of their DVR scheduler to develop the mobile SuperCast application for watching NFL games live on iPhone, Blackberry, Windows Mobile and Palm Pre platforms.
And Device Anywhere indicated, “Everyone wants to be able to offer their content on mobile. Entertainment has been a big market… it’s also opening up to traditional portals like healthcare and financial that has mission critical applications that have to work.”
Rounding out the evening’s discussion, SpinVox’ Tolli shared that, “User generated content is where we’re at. The first app we rolled out in 2005 took a voicemail message and turned it into an SMS, which then became usable content on the phone. And, it’s intertwining with all other content media – it won’t dominate but intertwine. And we’re seeing a mainstream emergence of voice as the `new touch `– making your own voice a utility.”
With this rate of innovation it is without a doubt an exciting time for mobile content – increasingly we can personalize and consume it the way we want, and wherever we want – no longer tethered to a TV or PC!
Have a story to share on how you enjoy your mobile content on the go? Drop us a comment!
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